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Cart / Checkout Abandonment

Tracking Shopping Cart Abandonment Using Google Analytics

  1. Login to your Google Analytics account
  2. Go to Conversions > Ecommerce > Shopping Behavior on the left hand side
  3. You should see a report for the different stages of your customer’s on-site journey for the time period you selected.
  4. You should see how many visitors dropped out at various stages of the customer journey.

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