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"Structured data markup" is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and surface it in new experiences like voice answers, maps, and Google Now.
Adding Schema markup to your HTML improves the way your page displays in SERPs by enhancing the rich snippets that are displayed beneath the page title.
This extension adds the basic structured data markup in your home page, category pages and product pages.
Structured data markup are added to store front end based on the configuration done in admin part of this extension. This extension uses VQMOD and therefore your website should have latest version VQMOD installed and working.