This document outlines a custom, on-demand integration of the SendPulse API with an OpenCart Abandoned Cart Extension. This integration is not part of the standard extension features and was developed as a tailored solution for a specific customer. It enables the transfer of abandoned cart and purchase data to SendPulse, allowing customers to manage email templates and workflows directly within SendPulse, bypassing the extension’s email system. For inquiries or to request a similar custom integration, contact us at opencart@huntbee.com.
Integration Details
The integration involves two primary API functionalities:
- Abandoned Cart Data Transfer: Sends details of abandoned carts to SendPulse for email campaign triggers.
- Purchase Data Transfer: Sends completed purchase data to SendPulse for follow-up email workflows.
Purpose
This custom integration allows customers to leverage SendPulse’s robust email marketing platform to create and manage email templates and automated workflows, instead of relying on the OpenCart extension for email sending.
Workflow
- Abandoned Cart:
- When a customer abandons their cart, the extension captures relevant data (e.g., customer details, cart contents).
- The data is sent to SendPulse via API, enabling the creation of targeted email campaigns to recover abandoned carts.
- Purchase Completion:
- Upon successful purchase, order details are sent to SendPulse via API.
- Customers can configure post-purchase email workflows (e.g., order confirmations, upsell campaigns) in SendPulse.
Key Features
- Bypasses Extension Email System: Emails are managed and sent via SendPulse, reducing dependency on the OpenCart extension.
- Customizable Workflows: Customers can design and manage email templates and automation workflows directly in SendPulse.
- Seamless Data Sync: Real-time data transfer ensures SendPulse has up-to-date information for abandoned carts and purchases.
Technical Details
- API Endpoints:
- Abandoned cart data is sent to SendPulse using the appropriate API endpoint for contact and event tracking.
- Purchase data is transmitted to SendPulse to log completed orders and trigger relevant workflows.
- Data Format:
- Data is formatted as JSON payloads, including customer details (e.g., email, name), cart contents, and order information.
- Authentication:
- SendPulse API authentication is implemented using API keys or OAuth, as per SendPulse documentation.
- Error Handling:
- The integration includes error handling to manage API failures, ensuring data consistency and retry mechanisms where applicable.
Benefits
- Scalability: Leverages SendPulse’s advanced email marketing capabilities for large-scale campaigns.
- Flexibility: Customers can tailor email content and automation rules directly in SendPulse.
- Efficiency: Eliminates the need for email processing within the OpenCart extension, reducing server load.
Note
This is a custom, on-demand integration and is not included in the standard features of the Abandoned Cart Extension. It was developed specifically for a customer’s requirements and can be replicated or customized further for other clients upon request.
Contact
To request a similar custom SendPulse integration for your OpenCart store or for further details, reach out to us at opencart@huntbee.com.