Submitting to Bing Webmaster Tools

Bing Webmaster Tools is where you manage Bing and Microsoft Search indexing. Bing is also the primary IndexNow endpoint — when you submit URLs via IndexNow from this extension, they go to Bing first, and Bing shares the data with other participating engines.

Step 1: Verify Your Site

1. Go to Bing Webmaster Tools and sign in with a Microsoft account
2. Click Add a Site and enter your store URL
3. Choose a verification method:
   • XML file — upload to your web root
   • Meta tag — add to your theme header
   • Auto-verify via Google Search Console — if GSC is already verified, Bing can import that verification automatically (easiest option)
4. Complete verification

Step 2: Submit Your Sitemap

1. In Bing Webmaster Tools, select your site
2. Go to Sitemaps in the left navigation
3. Click Submit Sitemap and enter: https://yourstore.com/sitemap_index.xml
4. Click Submit

Step 3: Verify IndexNow Is Working

When you configure IndexNow in this extension, the API key works directly with Bing.

1. In this extension’s admin, use the Validate Key button to confirm the key file is accessible
2. Trigger the cron once manually by visiting the cron URL in your browser
3. Check the IndexNow dashboard in the extension admin for success responses
4. Optionally, check Configure My Site → IndexNow in Bing Webmaster Tools to see submission history from Bing’s side

Bing Webmaster Tools Features to Monitor

💡 Tip: Bing’s market share is significant, especially in English-speaking markets and through DuckDuckGo (which uses Bing as a data source). Combined with Yandex and Naver, IndexNow through Bing covers a meaningful share of global search beyond Google.