Meta Tags
Meta Tags help search engines understand how to describe a page. For most store owners, the two important fields are the page title and meta description.
- 1Open a product or category and write a unique Meta Title and Meta Description in the correct language.
- 2Save, then open the public page in a browser.
- 3Use View Page Source and search for
<title>andname="description".
The source contains the correct language's title and description. Google may display a different snippet in search results.
Remember: Avoid duplicate titles or keyword lists. Frontend verification guide →
Recommended approach
Write a unique, readable title and description for important products/categories. Describe the real page. Do not fill fields with repeated keyword lists just because the extension allows bulk editing.
What each field is for
| Field | Purpose | Recommended |
|---|---|---|
| Meta Title | The main title search engines can use for a search result. | Clear, unique, page-specific. Put the product/category meaning first. |
| Meta Description | A summary search engines may use as result text. | Readable value-focused summary; write for a human, not a crawler. |
| Meta Keywords | Legacy metadata field. | Not required for modern ranking. Do not spend time stuffing keywords here. |
Good ecommerce examples
Product
Title: Wireless Mechanical Keyboard – RGB, Bluetooth | Store Name
Description: Shop a compact wireless mechanical keyboard with Bluetooth, RGB lighting and multi-device support. View specifications, stock and delivery details.
Category
Title: Wireless Keyboards | Mechanical & Compact Models
Description: Browse wireless keyboards for work and gaming, including compact and mechanical models with current prices and availability.
What should I avoid?
Keyword stuffing makes text less useful and can create duplicated low-quality metadata across many pages.
How long should titles/descriptions be?
Do not treat character counts as strict ranking rules. Search engines can rewrite or truncate result text. Use a practical length that clearly explains the page without unnecessary repetition.
Bulk generation / AI
Automation is useful for a large catalog, but test a representative sample first. AI-generated text must be checked for:
- incorrect specifications
- invented benefits or stock/shipping claims
- repetitive titles across many products
- brand/category terms that do not belong to the product
Recommended workflow
- Start with your most important products/categories.
- Fill missing titles/descriptions.
- Use Quick Editor for efficient review.
- If using AI, generate a small sample first.
- Run SEO Health again after the cleanup.
Troubleshooting
- Google shows different text: normal; search engines can rewrite titles/descriptions based on the query/page.
- Many products have identical metadata: prioritize unique product-specific information.
- Meta Keywords field is empty: not a problem for modern SEO.