Structured Data
Configure product, organisation, shipping, returns, local business and social machine-readable information.
Add accurate structured data that helps search engines understand your products, organisation and supported policies.
What is structured data?
It is a machine-readable information card placed in the page source. Customers usually do not see it, but supported search systems can use it to understand facts such as a product, price, availability, organisation or breadcrumb.
Main settings
| Setting | What it means | Recommended for beginners | Change it when… |
|---|---|---|---|
| Master Status | Turns HuntBee structured-data output on/off. | Keep off while entering business facts, then enable and test. | Your configuration is ready or you temporarily need to disable output. |
| Product Structured Data | Builds Product data from live product information, price, inventory, approved reviews, identifiers and images. | Enable for normal ecommerce stores. | A specialist integration already owns product schema and you have confirmed duplication. |
| Store / Organisation Data | Describes your organisation/store using factual details. | Enable after entering accurate store identity/contact fields. | Another validated source intentionally provides the same final organisation entity. |
| Breadcrumb Data | Describes meaningful page hierarchy. | Enable. | Your custom theme/navigation has no meaningful hierarchy and testing shows incorrect output. |
| Article Data | Adds supported article information where the Suite can identify article content. | Enable if you use articles/topics. | You do not publish article content. |
| Social Metadata | Coordinates useful social sharing metadata. | Enable after checking your preferred image/account fields. | Another integration is intentionally responsible and duplicate output exists. |
| Local Business | Adds local-business details. | Leave off unless you operate a genuine physical/local business and can provide truthful location details. | You have a real customer-facing physical location. |
| Licensed Image Metadata | Adds image licence/creator information only when valid details are supplied. | Leave off unless you own/manage image licensing information. | You can provide genuine licence/acquire URLs and credits. |
| Review Limit | Number of recent approved reviews included in detailed review items. Default 5. Aggregate rating can still use all approved reviews. | Keep 5. | You have a specific reason to include fewer/more supported review entries. |
| Stock Mapping | Maps your OpenCart stock statuses to the correct availability meaning. | Review and map every important stock status accurately. | Your stock status wording/logic changes. |
| Shipping Rules | Describes supported destinations, cost/currency, order limits and handling/transit ranges. | Add only shipping offers that are true and maintained. | Your actual shipping policy changes. |
| Return Policy Status | Enables return-policy data. | Enable only after all policy details are accurate. | You maintain a real return policy you want represented. |
Organisation / store fields
Use your real logo, email, phone, tax/VAT identifiers where applicable, business description, address, city, region, postcode and country. Leave a field empty rather than inventing information.
Shipping rule fields
Each rule can describe a service/name, destination countries, cost and currency, minimum/maximum order values, handling time and transit time. If the rule does not match what customers actually receive, do not publish it.
Return policy fields
- Policy category/status
- Applicable countries
- Return window in days
- Return method
- Return fees and any actual fee/currency
- Refund type
- Policy URL
Local business fields
- Specific subtype and business name
- Physical address/city/region/postcode/country
- Phone and image
- Real price range where appropriate
- Latitude/longitude
- Actual opening hours
Licensed image fields
- Valid licence URL
- Acquire-licence URL
- Credit text
- Creator
- Copyright notice
Social fields
Configure a representative social image and, where you actually use them, X/Twitter site identity and Facebook App ID. Social profile URLs can also be supplied as organisation sameAs references.
Testing
- Save the settings.
- Open a public product/category/home page.
- Use the built-in diagnostics/public URL tools where provided.
- Validate the page with an appropriate structured-data testing tool.
- Confirm the structured facts match what a customer can see or verify on your store.