The Product Analytics tab provides detailed product-level analysis.
This is different from Product Performance.
Product Performance provides quick insights. Product Analytics provides deep drilldown analytics.
Product Analytics List
The main product list includes:
- Product ID
- Product Name
- Model
- Total Orders
- Quantity Sold
- Total Sales Value
- Trend
- Action Button
Features:
- AJAX search
- pagination
- sorting
- trend comparison
- filter support
Default sorting:
- Total Sales Value DESC
Product Search
Products can be searched using:
- Product ID
- Product Name
- Model
Search is AJAX-based for faster filtering.
Product Detail Report
Each product has a detailed analytics view.
The product detail section includes:
- product summary cards
- yearly comparison charts
- monthly comparison charts
- customer purchase analysis
- export support
Yearly Product Comparison
Displays yearly performance comparison for the selected product.
Useful for:
- identifying long-term growth
- comparing yearly sales performance
- identifying declining products
Month Comparison by Year
This section compares a selected month across multiple years.
Example:
- May 2023
- May 2024
- May 2025
- May 2026
This helps identify seasonal product performance.
Customer Purchase Report
The customer purchase section displays:
- Customer Name
- Total Purchases
- Total Quantity
- Total Value
- Last Purchase Date
Default sorting:
- Total Value DESC
This report helps identify:
- high-value customers
- repeat product buyers
- customer purchase patterns
Product Customer Export
Customer purchase reports can be exported using:
- XLSX export
- CSV export
Exports include:
- filter summary
- product information
- customer purchase statistics