Bolding or emphasizing certain words or phrases in your website’s content may have a small impact on SEO, but it is not a major factor in determining search engine rankings.
While bolding can help draw attention to important information and improve readability for users, search engines are more concerned with the overall quality and relevance of the content. It’s important to focus on creating high-quality, relevant content that addresses the needs and interests of your target audience, rather than solely on the use of bolding or other formatting techniques.
That being said, using bolding sparingly and strategically to highlight important keywords or phrases in your content can potentially help improve the user experience and make your content more readable and engaging. However, it’s important to avoid overusing bolding, which can make your content appear spammy and negatively impact the user experience. The most important thing is to focus on creating high-quality content that is relevant, informative, and engaging to your target audience, rather than solely on formatting techniques.