WebP is a relatively new image format developed by Google that is designed to provide better compression and faster loading times compared to other image formats such as JPG and PNG. While WebP is not necessarily better for SEO, it can improve the overall user experience on your ecommerce website by reducing page load times and improving image quality.
WebP images can be up to 34% smaller than comparable JPG images, which can help to reduce page load times and improve website performance. Additionally, WebP supports a variety of advanced features such as lossless compression, alpha transparency, and animated images, which can help to improve the visual quality of your website.
However, it’s worth noting that not all browsers support WebP, so it’s important to provide fallback images in a more widely supported format such as JPG or PNG. Additionally, some content management systems and ecommerce platforms may not support WebP images natively, which could make it more difficult to use this format.
In summary, while WebP is not necessarily better for SEO, it can improve website performance and user experience by reducing page load times and improving image quality. If you decide to use WebP on your ecommerce website, it’s important to provide fallback images and ensure that your website is compatible with this format.