HuntBee Glossary

Plain-English definitions for HuntBee, OpenCart, SEO, analytics, advertising and tracking terms.

HuntBee / OpenCart terms

Event

An OpenCart notification that something happened. Think “doorbell”.

Queue

A stored to-do list of background work waiting to be processed.

Cron / Scheduler

A server schedule that calls HuntBee so due background work can run.

Repair

A Suite lifecycle action that restores operational setup while preserving data according to the data-safe repair policy.

Tracking terms

GA4

Google Analytics 4.

GTM

Google Tag Manager, a container that can load/configure tracking tags.

Google tag / gtag

Google's browser tag used by Analytics and advertising products.

Pixel / Tag

Browser-side tracking code used by advertising/analytics platforms.

CAPI / Events API / Conversions API

A provider's server-side event-delivery API.

Event ID

An identifier representing one semantic occurrence. Some platforms use matching IDs to deduplicate browser/server copies.

Deduplication

Preventing two copies of the same conversion from being counted twice where the provider supports it.

Consent Mode

Signals that tell supported tracking systems which storage/user-data/personalization uses are allowed.

Attribution

Connecting an order to the visit/campaign that led to it, such as source, medium, campaign or ad click ID.

First touch

The first attributable visit stored for the customer journey.

Last touch

The latest meaningful attributable visit before the order.

UTM parameters

Campaign labels in a URL such as utm_source, utm_medium and utm_campaign.

Prepared

In HuntBee Event Log, a browser payload was created. It is not proof that the provider received it.

Queued

A server event has been stored for background delivery.

SEO terms

301 Redirect

A permanent instruction sending an old URL to a new relevant URL.

404

A not-found response.

Canonical URL

The preferred/main URL representing duplicate or strongly equivalent content.

Crawling

A search/discovery system fetching a page. Crawling does not guarantee indexing.

Indexing

A search system storing/processing a page so it can potentially appear in search.

noindex

A page-level request asking supported search engines not to include the page in their index.

robots.txt

A public crawler-access file. It is not a security file and is not the same as noindex.

Structured Data / JSON-LD

Machine-readable facts describing entities such as products or organizations.

XML Sitemap

A machine-readable list/map of important public URLs.

IndexNow

A protocol for notifying participating search engines that URLs changed; receipt is not an indexing guarantee.