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Sales Transaction Tracking for OpenCart with Google Analytics

  • Developer: Priyabrata Ghorai
  • Product Code: OpenCart Add-on
  • Availability: In Stock
  • Free premium support for 6 months
  • $10.00

Google Analytics Ecommerce Tracking for OpenCart Sales

The Sales Transaction with Google Analytics Ecommerce extension allows you to track OpenCart sales transactions seamlessly with Google Analytics Ecommerce Tracking. Unlike the Enhanced Ecommerce Tracking version, which records detailed user interactions like product views, add-to-cart actions, and checkout steps, this lite version focuses only on capturing sales transactions.

With this extension, every successful order on your OpenCart store is automatically sent to Google Analytics, enabling you to analyze sales performance, transaction data, and revenue insights directly from your Google Analytics dashboard.

This extension utilizes Google's latest gtag.js tracking code, ensuring compatibility with the most recent updates from Google Analytics.


Problem Statement:

Tracking sales transactions and ecommerce performance is crucial for any online store. Without accurate Google Analytics Ecommerce tracking, you may struggle to measure conversion rates, revenue, or customer purchase behavior. This extension solves that problem by providing precise transaction tracking, ensuring that every successful order is recorded in Google Analytics for better analysis and decision-making.


Purpose of the Extension:

This extension is designed for OpenCart store owners who want to track their sales transactions without implementing the full Enhanced Ecommerce Tracking. It is ideal for those who want basic revenue tracking and transaction insights while keeping their website lightweight and efficient.


Features:

  • Captures OpenCart sales transactions and sends data to Google Analytics automatically
  • Uses the latest Google gtag.js tracking script for accurate reporting
  • Records essential transaction details like order total, revenue, tax, and shipping cost
  • Allows Google Analytics to generate powerful reports for ecommerce performance
  • Compatible with OpenCart versions [2xxx - 3xxx]
  • No manual configuration required – simple installation and activation
  • Lightweight and optimized for fast performance
  • Works seamlessly with Google Analytics Ecommerce Tracking

How to Use:

  1. Install & Enable the extension in your OpenCart store.
  2. Connect your Google Analytics account by adding your tracking ID.
  3. Once configured, the extension automatically tracks and sends order data to Google Analytics whenever a purchase is completed.
  4. View detailed ecommerce reports in Google Analytics, including sales trends, revenue, and conversion rates.

Benefits:

  • Accurate Revenue Tracking – Get real-time insights into your OpenCart store's sales performance.
  • Improved Decision Making – Use Google Analytics data to optimize marketing campaigns and boost conversions.
  • Better Ecommerce Reports – Analyze transactions, unique purchases, revenue sources, and customer behavior.
  • Lightweight Solution – Focused only on sales tracking, ensuring better performance without extra tracking load.
  • Google-Optimized Analytics – Uses gtag.js, the latest Google tracking method, for reliable data collection.

Use Cases:

  • Ecommerce Store Owners who want to track sales transactions efficiently
  • Digital Marketers & Analysts who need to measure conversion rates and revenue sources
  • Businesses Using Google Analytics for decision-making based on transaction data
  • Store Owners Upgrading from Basic Analytics to Ecommerce tracking

Expected Results:

  • Seamless Google Analytics integration with OpenCart transactions
  • Accurate order tracking with revenue, tax, and shipping data
  • Better insights into customer purchasing behavior
  • Improved marketing strategy based on sales data
  • Increased conversion rate by analyzing transaction trends
OPENCART
Compatibility 3.0.4.1, 3.0.4.0, 3.0.3.9, 3.0.3.8, 3.0.3.7, 3.0.3.6, 3.0.3.5, 3.0.3.3, 3.0.3.2, 3.0.3.1, 3.0.3.0, 3.0.2.0, 3.0.1.2, 3.0.1.1, 3.0.1.0, 3.0.0.0,

2.3.0.2, 2.3.0.1, 2.3.0.0, 2.2.0.0, 2.1.0.2, 2.1.0.1, 2.0.3.1, 2.0.2.0, 2.0.1.1, 2.0.1.0, 2.0.0.0,

1.5.6.4, 1.5.6.3, 1.5.6.2, 1.5.6.1, 1.5.6, 1.5.5.1, 1.5.5, 1.5.4.1, 1.5.4
Requirement VQMOD FOR Opencart 1.5.x.x, OCMOD FOR 2.x.x.x
Core Files Overwrite NO
Multi-store Yes
Multi-lingual Yes

VERSION : 2.0DATE RELEASED: 22 Nov 2018
  • Redesigned and updated to support the latest google analytics code [gtag.js]
Pantelis P 10/01/2021

Excellent extension and superb support. Highly recommended

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Tags: opencart google analytics, ecommerce tracking opencart, google analytics sales tracking, opencart transaction tracking, gtag.js opencart, google analytics ecommerce extension, opencart revenue tracking

FAQ Label

Frequency Asked Questions (FAQs)

How does the Sales Transaction with Google Analytics Ecommerce extension improve sales tracking in OpenCart?
The Sales Transaction with Google Analytics Ecommerce extension enhances sales tracking by automatically capturing and sending transaction data to Google Analytics. This allows OpenCart store owners to view accurate reports on order totals, revenue, taxes, and shipping costs, simplifying the analysis of ecommerce performance.
Can the Sales Transaction with Google Analytics Ecommerce extension help me understand customer purchasing patterns in OpenCart?
Yes, by integrating with Google Analytics, the Sales Transaction with Google Analytics Ecommerce extension provides insights into customer purchasing patterns, helping OpenCart store owners optimize their sales strategies and improve customer targeting based on data-driven decisions.
Is the Sales Transaction with Google Analytics Ecommerce extension compatible with all versions of OpenCart?
The Sales Transaction with Google Analytics Ecommerce extension is compatible with OpenCart versions ranging from 2xxx to 3xxx. This wide range of compatibility ensures that most OpenCart store owners can leverage its benefits without compatibility issues.
What kind of data does the Sales Transaction with Google Analytics Ecommerce extension record for OpenCart store owners?
The extension records key transaction details such as order total, revenue, tax, and shipping costs. This data helps OpenCart store owners gain a better understanding of their sales dynamics and make informed decisions to boost their ecommerce performance.
How easy is it to install and use the Sales Transaction with Google Analytics Ecommerce extension on my OpenCart site?
Installation and activation of the Sales Transaction with Google Analytics Ecommerce extension are straightforward, with no manual configuration needed. This makes it an excellent choice for OpenCart store owners looking for an efficient and hassle-free solution to track sales transactions.
Why should I choose the Sales Transaction with Google Analytics Ecommerce extension over other analytics tools for my OpenCart store?
The Sales Transaction with Google Analytics Ecommerce extension is specifically optimized for OpenCart platforms, ensuring seamless integration and accurate data reporting using the latest Google gtag.js script. It's a lightweight solution designed for quick performance, making it ideal for store owners who prioritize efficiency.
How can the Sales Transaction with Google Analytics Ecommerce extension impact the financial reporting of my OpenCart store?
By providing precise data on sales transactions, the Sales Transaction with Google Analytics Ecommerce extension allows for more accurate financial reporting in OpenCart stores. Store owners can track revenue and associated costs efficiently, leading to better financial planning and management.
Does the Sales Transaction with Google Analytics Ecommerce extension support real-time data tracking in OpenCart?
Yes, the Sales Transaction with Google Analytics Ecommerce extension supports real-time data tracking, enabling OpenCart store owners to monitor transactions as they happen. This real-time capability helps in making immediate business decisions based on the most current data.
How does the Sales Transaction with Google Analytics Ecommerce extension affect the loading speed of my OpenCart store?
Designed to be lightweight, the Sales Transaction with Google Analytics Ecommerce extension does not significantly impact the loading speeds of OpenCart stores. Its efficient performance ensures that store functionality remains smooth and user experience is not compromised.
Can the Sales Transaction with Google Analytics Ecommerce extension help in reducing cart abandonment rates in OpenCart?
While primarily focused on tracking sales transactions, the insights provided by the Sales Transaction with Google Analytics Ecommerce extension can indirectly help OpenCart store owners understand trends that may lead to cart abandonment, thereby assisting in strategizing effective countermeasures.
What are the key benefits of using the Sales Transaction with Google Analytics Ecommerce extension for my OpenCart store?
Key benefits include automated transaction data capture, seamless integration with Google Analytics, no manual configuration, compatibility with multiple OpenCart versions, and maintaining a lightweight website. These features collectively enhance ecommerce performance tracking and decision-making.
How does the Sales Transaction with Google Analytics Ecommerce extension help in optimizing marketing strategies for OpenCart stores?
By providing detailed transaction data, the Sales Transaction with Google Analytics Ecommerce extension enables OpenCart store owners to analyze the effectiveness of their marketing campaigns and adjust strategies based on what drives sales, thereby optimizing ROI and customer engagement.
Can I use the Sales Transaction with Google Analytics Ecommerce extension to track promotional effectiveness in OpenCart?
While the extension primarily records sales transaction details, the data obtained can be used to gauge the effectiveness of promotional activities by analyzing sales peaks and customer response, thereby aiding in the evaluation of marketing tactics in OpenCart.
What reporting capabilities does the Sales Transaction with Google Analytics Ecommerce extension offer to OpenCart store owners?
The extension allows OpenCart store owners to access detailed reports on sales transactions, including revenue, taxes, and shipping costs, through Google Analytics. These reports aid in comprehensive performance analysis and strategic planning for ecommerce growth.
How does the Sales Transaction with Google Analytics Ecommerce extension enhance customer experience in OpenCart stores?
While the extension primarily focuses on transaction tracking, the insights gained can help store owners improve customer experience by understanding purchasing behaviors, optimizing product offerings, and ensuring efficient transaction processes in their OpenCart stores.
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