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Advanced OpenCart Analytics and Conversion Tracking Extension

Advanced OpenCart Analytics and Conversion Tracking Extension
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$20.00
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Boost Your OpenCart Store Performance with Enhanced Analytics

This OpenCart Analytics and Conversion Tracking Extension integrates Google Analytics, Google Ads, and Facebook Pixel into your OpenCart store, enabling enhanced eCommerce reporting and web analytics tracking. From tracking product impressions to monitoring sales performance and customer behavior, this extension is an indispensable tool for any business seeking data-driven growth. Fully compatible with Journal2 and Journal3 templates, this extension also provides logging features to ensure accurate data tracking.


Purpose of the Extension:

Understanding customer behavior and tracking performance is key to scaling any eCommerce business. This extension simplifies advanced analytics by integrating Google Analytics, Google Ads, and Facebook Pixel directly into your OpenCart store. You'll have access to critical insights like sales performance, product interactions, and conversion rates, helping you make informed decisions to optimize marketing and operational strategies.


Features:

Google Analytics Integration

  • Track page views and product impressions.
  • Analyze customer behavior with User-ID tracking.
  • Monitor key eCommerce metrics:
    • Add-to-cart, remove-from-cart, checkout, and purchase events.
    • Product performance, shopping behavior, and conversion rates.
    • Refund tracking.
  • Track language events and custom dimensions.
  • Option to disable tracking for logged-in admin users.

Google Ads Integration

  • Conversion tracking for sales and sign-ups.

Facebook Pixel Integration

  • Track vital eCommerce events:
    • Product views.
    • Add-to-cart.
    • Checkout initiation.
    • Purchase tracking.

Additional Features

  • Uses gtag.js for tracking (not GTM).
  • Supports advanced templates like Journal2 and Journal3.
  • Includes a logging feature to verify data passed to Google Analytics or Facebook Pixel.

How to Use:

  1. Google Analytics Setup (GA4)

    • Log in to your Google Analytics account and generate your GA4 tracking script.
    • Paste the GA4 script into the extension settings.
    • Configure the extension settings.
  2. Google Ads Setup

    • Obtain your sale conversion script and sign-up conversion script from your Google Ads account.
    • Add these scripts in the respective fields in the extension settings.
    • For sale conversion tracking, use placeholders {total} and {order_id} in the script to dynamically pass transaction details.
  3. Facebook Pixel Setup

    • Get your Pixel ID from your Facebook Ads Manager account.
    • Enter the Pixel ID into the extension settings under the Facebook Pixel section.
  4. Validate Data

    • Use the built-in logging feature to verify that data is being accurately passed to Google Analytics, Google Ads, and Facebook Pixel.
  5. Optimize and Analyze

    • Access detailed reports in Google Analytics for eCommerce performance, use Google Ads for campaign tracking, and monitor Facebook Pixel events for customer engagement insights.

Benefits:

  • Gain a deeper understanding of your customers' shopping behavior.
  • Monitor and improve sales and product performance.
  • Optimize marketing campaigns with accurate conversion tracking.
  • Enhance decision-making using data-driven insights.
  • Ensure accurate event logging for reliable analytics.

Use Cases:

  • Store Owners looking to monitor and improve sales performance.
  • Marketers aiming to track the success of Google Ads and Facebook campaigns.
  • Businesses needing actionable insights into customer behavior.

Expected Results:

  • Enhanced reporting on sales and customer behavior.
  • Improved campaign tracking and ROI for Google Ads and Facebook campaigns.
  • Optimized eCommerce conversion rates and user experiences.
OPENCART
Compatibility4.1.0.0, 4.0.2.3, 4.0.2.2, 4.0.2.1, 4.0.1.1, 4.0.1.0, 4.0.0.0,

3.0.4.0, 3.0.3.9, 3.0.3.8, 3.0.3.7, 3.0.3.6, 3.0.3.5, 3.0.3.3, 3.0.3.2, 3.0.3.1, 3.0.3.0, 3.0.2.0, 3.0.1.2, 3.0.1.1, 3.0.1.0, 3.0.0.0,

2.3.0.2, 2.3.0.1, 2.3.0.0, 2.2.0.0, 2.1.0.2, 2.1.0.1, 2.0.3.1, 2.0.2.0, 2.0.1.1, 2.0.1.0, 2.0.0.0
RequirementOCMOD for opencart 2x and 3x, VQMOD for opencart 4x
Core Files OverwriteNO
Multi-storeYes
Multi-lingualYes

VERSION : 4.0.0DATE RELEASED: 16 Nov 2023
  • Compatibilty test done for php 8+ and opencart 3.0.3.9
  • Released for opencart 4xxx
  • Logs system changed.
  • GA4 latest updates implemented


VERSION : 3.0.4DATE RELEASED: 07 Feb 2023
  • Removed 2 input fields from admin setup. These fields were related to UA.


VERSION : 3.0.3DATE RELEASED: 04 Feb 2023
  • Added user data email parameter in the Order Success page (purchase event) for Google Ads Enhanced Conversions
     


VERSION : 3.0.2DATE RELEASED: 22 Feb 2021
  • New Feature: Admin Tracking with User ID (username) feature


VERSION : 3.0.1DATE RELEASED: 10 Feb 2021
  • Some changes in the OCMOD
  • Minor Fixes
     


VERSION : 3.0.0DATE RELEASED: 28 Jan 2021
  1. Extension Restructured
  2. NEW FEATURE: Google Ads (AdWords) Sale / Sign-up conversion tracking
  3. NEW FEATURE: Facebook Pixel tracking (Product view, Add to cart, Initiate Checkout, Purchase)
  4. NEW FEATURE: Language Selection
  5. NEW FEATURE: In-house field for Tracking Code
  6. NEW FEATURE: Custom Dimensions
  7. NEW FEATURE: Language Events
  8. NEW FEATURE: Debug Logs
  9. NEW FEATURE: Checkout Steps funnelling for Default Checkout Mode


VERSION : 2.3.3DATE RELEASED: 25 Jun 2020
  • Added list name session caching


VERSION : 2.3.2DATE RELEASED: 23 Jun 2020
  • Updated fix w.r.t OpenCart 3.0.3.3


VERSION : 2.3.1DATE RELEASED: 09 Jun 2020
  • Updated fix for undefined query error


VERSION : 2.3.0DATE RELEASED: 17 May 2020
  1. Integrated User-ID feature
  2. User-ID identification by customer IP address for not logged-in customer
  3. Code Optimisation


VERSION : 2.2.0DATE RELEASED: 10 Mar 2020
  1. Fixed a bug related to OpenCart version lower than 2.2.0.0. Related to Refund Analytics
  2. Added Currency configuration to the extension


VERSION : 2.1.2DATE RELEASED: 10 Feb 2020
  1. Fix for Undefined index: breadcrumbs in /home/aaaaaa/public_html/vqmod/vqcache/vq2-system_storage_modification_catalog_controller_product_product.php


VERSION : 2.1.1DATE RELEASED: 07 Nov 2019
  1. Updates w.r.t Journal3 template


VERSION : 2.0DATE RELEASED: 26 Nov 2018

First Release and Enhanced version of Sales Transaction with Google Analytics Ecommerce


Barry L11/09/2024

I highly recommend for keeping an eye on your Google Analytics!

Fit & Fun Media25/10/2023

This Extension is a must for all serious business, e-commerce sites.
Great support from the Huntbee guys. As always they move faster than our departments

All the best!

Rok Feri15/03/2023

This is a MUST have extension for every Opencart store, also the BEST one you will find on Opencart Marketplace.
Thank you HUNTBEE team for all of your hardwork coding those extensions!

Vincent Scully30/08/2021

Great extension for any OpenCart store that really wants to get the most from Google Analytics.
Amazing support from the team at Hunt Bee

THEODOROS GOULAS20/05/2021

Among great extensions an excellent support !

Vincent Scully31/01/2021

Great extension and amazing support!

Thanks guys.

John Passalides28/01/2021

Great Support, Great extensions... Buy anything of this team with closed eyes!

Dimitris Prinias17/07/2020

I had an issue with my site and the support staff helped me overcome it. They responded immediately and knew exactly how to fix the problem, even though it wasn't their job to do. Very helpful and skillful staff, would totally recommend their work.

Lex Boyle17/07/2020

Had to get the developer to do some modifications.
All seems well so far.

Michael Bale29/04/2020

Works perfectly, had a small technical issue and the guys at HuntBee fixed it in less than 2 hours. Excellent support these guys rock !!!

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  6. Updates and Support: Upon purchase, you are entitled to updates and support for a specified period, as detailed in the product documentation. Our support team is here to assist with any issues related to the extension's functionality.

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