Why Google Adwords Conversion Tracking?
Even if your ads get lots of clicks, you're probably missing out on ways to improve your campaigns if you don't know which of those clicks lead to valuable customer activity. Cross-account conversion tracking helps you see which keywords, ads, ad groups, and campaigns are driving the customer actions you care about across all of your AdWords accounts.
How to setup?
- Login to your Google Adwords Account
- Go to Tools > Conversion
- Click on Add Conversion